Today I bring you an entry / story that I found very interesting. Lara, the community manager of Kiehl's, has been contacted in response to a request for information I did in store last week on some products.
commitment to the environment of Kiehl's Since 1851
In line with the historic commitment the firm with the environment and inspired by the growing demand of our customers in recent years, Kiehl's remains committed to worldwide:
· ; Minimize the use of packaging. Kiehl's has always believed in the packaging of low cost, supporting the importance of ingredients and packaging materials do not.
· Maximizing the use of post-consumer recycled material. Kiehl's is offering all customers the formulations for hair care and skin packaging using 100% PCR.
· The bottles returned to the shops for recycling will be reused.
· Continuing with the support of the environment, "Recycle and be rewarded "is presented as a recycling program worldwide in almost 100 stores. The recycling of all containers was recently installed in most Kiehl's stores to offer local communities the possibility of a safe and environmentally responsible. These permanent units also serve as information centers, educating our clients about the local green programs and events to encourage greater responsibility for recycling of plastic packaging and the environment.
Case is Kiehl's has launched its "Recycle and be rewarded," an initiative to encourage the recycling of empty containers as they approach the next Earth Day (April 22). Boutiques in all containers will be collected and each was given a series of Kiehl's products. The recycling campaign will be active beginning the month of April.
collection of empty containers is valid from May 1 to April 30, 2011 in all boutiques. Each submission will his award on the basis of packaging.
2 packs = 1 lip balm.
4 bottles = 1 shower gel.
6 bottles = 1 and 1 shower gel travel size.
In this line, and to continue their commitment, Kiehl's has partnered with Return Textiles, a manufacturer of materials that respect the environment and innovation Bionic ® technology Yarn (fiber and eco-textiles), and the musician and producer Pharrell Williams, to encourage not only to recycle the packaging, but also to think about the different possibilities that can work together to recycle waste. This April, the company presents the following initiatives in all its boutiques in the world.
1. ecological Gowns: The iconic gown Kiehl's, a symbol that recalls the beginning of the firm as pharmacy in New York and used by their representatives since the beginning, there will from now on fibers and threads made of plastic bottles (Bionic Yarn), from organic farms. Made from 10 plastic bottles, the next generation of scrubs has the same look of high quality cotton gown classic original until now used Kiehls. The recycled bottles by Kiehl's will be used for future development of gowns for representatives in their boutiques and other functional elements.
2. Stock green "TOTE BAG": To create awareness about the importance of minimizing waste and maximizing recycling efforts, Kiehl's will offer customers a Limited Edition of The Shopping Bag Kiehl's (Eco-Tote). Designed exclusively for Kiehl's by Pharrell Williams, the bag is made from spun fibers. All customers participating in the initiative and be rewarded Recycles "recycling their cans, bottles and empty tubes in their boutiques Kiehl's since April through June, will be eligible for your handbag, courtesy of Kiehl's. For every 6 empty cans of Kiehl's customers recycle at the boutique will be presented with the Tote Bag .
What do you think of this initiative? To me, I found very interesting, but I'm a little sad that just confined to one month per year.
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