Polaris Colt Snowmobiles

note the difference between generating and drop chayote. " Neither

The media are often forced to sell advertising space to keep in line with the return your product, and in some cases require marketing such space to survive. This rule also applies to many other communication tools, and general industry entertainment. In wrestling, the sale of advertising space is evident at first glance, when you attend an arena. Companies such as Comex, Corona, Eveready, AC Delco and many others put their trust in the powerful wrestling has and get to promote their products against the mass market of this industry, reaching the level of, in several cases known to create characters Luchist alluding to the brand that sponsors, such as Jack Eveready in AAA or CMLL Rotoporky on.

The print media, which will be the subject of this post, publish in exchange for money anything: there are those who live to publish edicts, living on prostitution ads, those who live purely commercial advertising and some others that share the purchase of inserts for the publication of letters "newspaper" to spread the product of his client.


That's the modus operandi of various wrestling companies, that generate no note, that is, to have little to offer interesting content for the media to publish them, need to buy the space, allocating budgets to exorbitant subject, and in some cases, the most unfortunate, to use the "chayote", ie the gift to the reporter "specialized" that it favors in its coverage to company.

The most scandalous case of this policy of "agreements" with the media, is probably the CMLL, a company that is unable to generate interest in the media did not even wasting a fortune on monkfish and uncover. Your inserts can be paid in full color and almost daily advertising functions in which the natural interest of the public, by the usual means could hardly wake up. In the three wrestling magazines (Box y Lucha , Fights and less frequently 2000 Super Fights) can be seen every week the big "boxes" with paid advertising by the CMLL, displaying their posters, which gradually makes his will to the editors, to press for greater exposure of its contents in the magazine that sells advertising.

Triple A for its part, the mechanism used in my view is more legitimate: in the last year, do not remember seeing any magazine or newspaper inserts, AAA paid advertising, but on the contrary, it appears that three time All-Star chooses to provide interesting information, or rather, it presents in a "sellable" your info, in such a way that the media publish it, because who specializes in writing wrestling can not leave just like that of a note relevant when competition self publish it. In order to present readers a full and prompt information, which translates into sales, publishers issued to AAA, a company that, instead of filling out paid advertisements to "motivate" the publication notes, or to buy the reporters with "chayotazo", is dedicated to your business: producing content.

Let's put an example: the politics of boycott that has been done against CMLL Triple A every time it hits the City last March, AAA said they would return to Juan de la Barrera. The CMLL, in response, decided to launch a poster flamboyant all-in bet and which Shadow uncovered the cat. To compete with a sign made by local AAA by much smaller, and after a momentous event (King of Kings), the CMLL wrestler slaughters a great career and forged in their ranks. In contrast, AAA had to Heavy Metal, the brother of the fallen (who was defeated in a humiliating manner, familiar with his own key, the house). In this case, having programmed the CMLL struggle bet, it was expected that the public response to his role would be considerable, yet this company returns to use paid advertising and "squash" to ensure success, as if they were not able to conceive can beat AAA ever, even in an unequal battle, where PAP was not making a Triplemania or anything like that, and presented in a location where the location could hardly have affected the already very poor entries Arena Mexico. "There was a need to sacrifice the Cat that night? Probably not. Was there need to spend on paid advertising everywhere, including the covers in magazines, despite having already announced the fight masks? Obviously not. But when an organization becomes an irrational attitude modus operandi, it is difficult for such an organization to stop acting irrationally and in the For a company doing a job that is seen by the public ridicule is inevitable.


Both behaviors, throwing published billetazos to leave and end the career of a star each time for AAA by the DF, only reveal what the CMLL is intimidated by the mere proximity of AAA. , is normal. Since 1992, some esquina de la Doctores,  no se duerme con tranquilidad.