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WWE: The party's over! ... What?

With this overview published by Super Fights latest WWE feature in the Palacio de los Deportes, we wonder what happened to the big full houseshows made by previous American company in Mexico. The answer is simple and basic considerations two factors: first, the public is saturated WWE content not only in programs that have both an open TV as pay systems, and already empiza to realize that the struggles presented in the guise houseshows bombastic "Live Tour", are merely fighting for the minor story lines of its programs and PPV's, with events that will not even be worthy of entering the strict statistical count of the firm McMahon.

The second factor is a bit more complex, but we all logical result: WWE also carried out market research before entering through the front door to the domestic market, studies involving the questioning the public about their preferences for Mexican wrestling, specifically with the question of whether the viewer saw AAA or CMLL and how often, this strategy is common when a crime is going to arrive at a new market. WWE Inc. realized that despite the popularity and competitiveness of Mexican wrestling, the compatriot often become friends with the foreign and deny what was done in Mexico, especially since wrestling has the characteristic of having thousands of closet fans who deny their love for this show, but rather to worship La Parka, Cyber \u200b\u200bor Mystic.

The first steps of WWE in Mexico were overpowering, the first time they stepped on the House and from that came to Televisa and TV Azteca. They seem to have taken into account the factors necessary for success, however, a small detail or omitted or assumed to be calculated risk : Mexico is a country of fads. Notable exceptions, such as Chabelo or Chavo del Ocho, few commercial products are still valid and popular television indefinite periods. The shelf life of fashion in our country is short, and the WWE is focused on a sector market is not necessarily a fan of Mexican wrestling. Far from it, such a customer profile is that is obsessed with fashion television product. This large portion of the audience, made up mostly of children and adolescents, has been parading great passions in the last twenty years: from notable animated series as He-Man, The Thundercats , The Knights of the Zodiac, to the coarser products such as Sponge Bob, Mighty Morphin Power Rangers, Barney and RBD. And what goes up must come down, and a day are passionate about these contents, the next day forgotten, as if nothing had happened, and enter the magical world of new fashion show. WWE seems to be starting the decline in this circle, where his defeat in the Mexican market appears to be sealed.

If we add two factors, the awareness of what they are irrelevant houseshows WWE in Mexico for the enterprise (element no event comparable to a free TV in Mexico, where fans can take pictures and to talk to the stars), in addition to the factor "fashion", the WWE seems to start seeing an inevitable oblivion, it has not, and insurance may not, end the loyal and knowledgeable fans of Mexican companies that do not like the boring show that they include in their programs, themselves once, in the era of the Monday Night Wars, were creative and appealing, but now merely become more than a caricature, with He-Man Skeletor Orton Cena killing again and again for over three years.

Mexican wrestling reinvents itself: AAA makes almost every function, while the CMLL had to turn to piracy of characters like Psycho, Alebrije, Charly Manson and hysteria, in order to give an innovative twist to its archaic product , that is enough for the Mexican wrestling follow up, as their loyal fans deplores the show of the "brands" of McMahon and does so knowingly. Maybe if WWE would have appeared on television when he was a star as Stone Cold Steve Austin and The Rock, the story would be different, but in fact we the popularity of their shows is declining. At least, for many low-income capital's fans no longer worth paying half weeks of pay to go see five minutes in the ring to "master saijajin "using the" attitude adjustment. "The only attitude that will fit will be to Vince McMahon, when the ratings do not allow Televisa and TV Azteca maintain air their programs. This time, fortunately, seems to be closer. And you can go tell Pietrasanta for IWL.