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WWE: The party's over! ... What?

With this overview published by Super Fights latest WWE feature in the Palacio de los Deportes, we wonder what happened to the big full houseshows made by previous American company in Mexico. The answer is simple and basic considerations two factors: first, the public is saturated WWE content not only in programs that have both an open TV as pay systems, and already empiza to realize that the struggles presented in the guise houseshows bombastic "Live Tour", are merely fighting for the minor story lines of its programs and PPV's, with events that will not even be worthy of entering the strict statistical count of the firm McMahon.

The second factor is a bit more complex, but we all logical result: WWE also carried out market research before entering through the front door to the domestic market, studies involving the questioning the public about their preferences for Mexican wrestling, specifically with the question of whether the viewer saw AAA or CMLL and how often, this strategy is common when a crime is going to arrive at a new market. WWE Inc. realized that despite the popularity and competitiveness of Mexican wrestling, the compatriot often become friends with the foreign and deny what was done in Mexico, especially since wrestling has the characteristic of having thousands of closet fans who deny their love for this show, but rather to worship La Parka, Cyber \u200b\u200bor Mystic.

The first steps of WWE in Mexico were overpowering, the first time they stepped on the House and from that came to Televisa and TV Azteca. They seem to have taken into account the factors necessary for success, however, a small detail or omitted or assumed to be calculated risk : Mexico is a country of fads. Notable exceptions, such as Chabelo or Chavo del Ocho, few commercial products are still valid and popular television indefinite periods. The shelf life of fashion in our country is short, and the WWE is focused on a sector market is not necessarily a fan of Mexican wrestling. Far from it, such a customer profile is that is obsessed with fashion television product. This large portion of the audience, made up mostly of children and adolescents, has been parading great passions in the last twenty years: from notable animated series as He-Man, The Thundercats , The Knights of the Zodiac, to the coarser products such as Sponge Bob, Mighty Morphin Power Rangers, Barney and RBD. And what goes up must come down, and a day are passionate about these contents, the next day forgotten, as if nothing had happened, and enter the magical world of new fashion show. WWE seems to be starting the decline in this circle, where his defeat in the Mexican market appears to be sealed.

If we add two factors, the awareness of what they are irrelevant houseshows WWE in Mexico for the enterprise (element no event comparable to a free TV in Mexico, where fans can take pictures and to talk to the stars), in addition to the factor "fashion", the WWE seems to start seeing an inevitable oblivion, it has not, and insurance may not, end the loyal and knowledgeable fans of Mexican companies that do not like the boring show that they include in their programs, themselves once, in the era of the Monday Night Wars, were creative and appealing, but now merely become more than a caricature, with He-Man Skeletor Orton Cena killing again and again for over three years.

Mexican wrestling reinvents itself: AAA makes almost every function, while the CMLL had to turn to piracy of characters like Psycho, Alebrije, Charly Manson and hysteria, in order to give an innovative twist to its archaic product , that is enough for the Mexican wrestling follow up, as their loyal fans deplores the show of the "brands" of McMahon and does so knowingly. Maybe if WWE would have appeared on television when he was a star as Stone Cold Steve Austin and The Rock, the story would be different, but in fact we the popularity of their shows is declining. At least, for many low-income capital's fans no longer worth paying half weeks of pay to go see five minutes in the ring to "master saijajin "using the" attitude adjustment. "The only attitude that will fit will be to Vince McMahon, when the ratings do not allow Televisa and TV Azteca maintain air their programs. This time, fortunately, seems to be closer. And you can go tell Pietrasanta for IWL.

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El Hijo del Santo, the worst enemy of the Son of Santo

Long ago, the journalist and editor Super Fights journal, Ernesto Ocampo, used a quote which was so good it is, I will take it up. comes from the opera The Marriage of Figaro by Wolfgang Amadeus Mozart , inspired by comedy by Pierre A. Caron de Beaumarchais, the same name:

"Because you are a gentleman I believe a great genius. (...). Nobility, fortune, rank, position, all that is what makes you so arrogant. But what have you done to deserve such wealth? I you took the trouble to be born, and nothing else.

At that time, Ocampo was referring to the Holy Son, the reason for this note the man that the mere fact of being born star became. It is not the only case to which you can apply this rule, however it is the essential reference and one of the most egregious cases of people living only on the ; name inherited, even getting to the point, in their desire not to "share" the benefits of inheritance with his own family, to boycott the race of his own nephew-board topic in the future.

First of all, we must emphasize the importance that the character has in Mexican wrestling, a place earned by Mr. Rodolfo Guzmán Huerta, the only man who, with humility and respect for their profession, exalted in the ring and celluloid this name we are all proud.

In February 1982, the youngest son of Don Rodolfo, El Hijo del Santo, began his career, coming immediately, thanks to the name of his father, a stellar places, and immediately was "rewarded" with many achievements . Their victories are virtually countless struggles campeoniles and hair masks and has obtained, most recently in 2007 to Pentagon Black (Joe Mercado).

However, since his departure from AAA in 1995, before deducting its successful streak in the company of the Black Houses in CMLL, The Boon has been moved away only large canopies, but wrestling in general, because of their "trade policy", as thought he had found the panacea when he discovered the license. His appearances in the ring are becoming more sporadic for a simple reason: to bring the Holy Son of a function is unaffordable, it provides few tickets sold and requires a number of elements to appear, from a security stratospheric until certain requirements during their struggles, all of which conjugated not a positive formula for a promoter, especially since this fighter long magnet is not box office.

Leaving, on bad terms, the CMLL, El Santito closed its last big door, but the willingness of the PAP Policy, and the desire for it to attract elements to cool the AAA show, managed to get the silver I had a new opportunity to overcome their precarious situation in regard to media exposure, returning to AAA for Triplemania XVII. Surely

Indys fans, those who argue that a more important role llanera a Triplemania or anniversary of Mexico, say that The Ghost has been in place over the years, and even that is in a great time and "has succeeded abroad." However, what has been done in broad terms is to try to place before an unreceptive market, the license for a character who, in fact, is famous, necessarily be so popular. Being a fighter's license or a hypothetical fighter, "El Hijo del Santo", he has to fight to ensure consistent business proposal. Maybe just for that, El Hijo del Santo has been fighting in small, but unfortunately until there has been closing the doors. Every time they are less presence at any function or media, except of course, his Record column, where he rants against the guild in a way that only makes us think that the newspaper does not have a good advisor to teach you how to deal diplomatically through struggle.

The reality is that The Ghost is not to the spotlight, and probably will not be, obviously unfortunate situation for the historical value of the character, but is the Son of the Saint with his moody and bad negotiating wife, who have managed to quit, now, his last big door, Triple A, as El Hijo del Santo, by "taking the trouble to be born" thinks he deserves, starting with a superior treatment that is given to many other colleagues weight and category. Where have been stories like the Holy fighting for a sandwich and a drink in a arena where the developer failed to pay raise due to torrential rain, and that the Silver Masked Man, out of respect to the small crowd present there went up? ... That was the philosophy of the saint, not the ambitious son of Ghost and Mrs.

Today, Record, which publishes the Holy Son returned to Triple A to "re-take the fight seriously." We must remind the man who, a priori, there agreed to participate in a fight in a cage, with nine other men in it, betting the AAA address to Konnan and The Foreign Legion. The man who thinks he is so important to take the fight seriously, or suffer from severe myopia, or grandiosity syndrome has come to consume him neurons.

Leaving aside the true origin of the raging against AAA Santito attitude, we can not deny that thousands of children had never seen, and thanks to its appearance in AAA was met by a crowd that surely this date, and almost forgot.

Hijo del Santo once had a large crowd. Now, not only is unable to fill an arena girl, but is unable to be hired and will remain so, unless you start to become cheaper, because deep down is just another fighter are hired on their own, even with the greatest name of last of wrestling (today, the greatest names are La Parka, Dr. Wagner Jr., Cyber, the Messiah, the Park and up the Mystic) . We are in times where the true Holy has gone to immortality and his son is a caricature of box-office monster that was his father, whose magic partly inherited, although handled himself fade away. El Hijo del Santo is the worst enemy of the Holy Son, and perhaps also of the same legend of his father. We have to play a requiem.

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note the difference between generating and drop chayote. " Neither

The media are often forced to sell advertising space to keep in line with the return your product, and in some cases require marketing such space to survive. This rule also applies to many other communication tools, and general industry entertainment. In wrestling, the sale of advertising space is evident at first glance, when you attend an arena. Companies such as Comex, Corona, Eveready, AC Delco and many others put their trust in the powerful wrestling has and get to promote their products against the mass market of this industry, reaching the level of, in several cases known to create characters Luchist alluding to the brand that sponsors, such as Jack Eveready in AAA or CMLL Rotoporky on.

The print media, which will be the subject of this post, publish in exchange for money anything: there are those who live to publish edicts, living on prostitution ads, those who live purely commercial advertising and some others that share the purchase of inserts for the publication of letters "newspaper" to spread the product of his client.


That's the modus operandi of various wrestling companies, that generate no note, that is, to have little to offer interesting content for the media to publish them, need to buy the space, allocating budgets to exorbitant subject, and in some cases, the most unfortunate, to use the "chayote", ie the gift to the reporter "specialized" that it favors in its coverage to company.

The most scandalous case of this policy of "agreements" with the media, is probably the CMLL, a company that is unable to generate interest in the media did not even wasting a fortune on monkfish and uncover. Your inserts can be paid in full color and almost daily advertising functions in which the natural interest of the public, by the usual means could hardly wake up. In the three wrestling magazines (Box y Lucha , Fights and less frequently 2000 Super Fights) can be seen every week the big "boxes" with paid advertising by the CMLL, displaying their posters, which gradually makes his will to the editors, to press for greater exposure of its contents in the magazine that sells advertising.

Triple A for its part, the mechanism used in my view is more legitimate: in the last year, do not remember seeing any magazine or newspaper inserts, AAA paid advertising, but on the contrary, it appears that three time All-Star chooses to provide interesting information, or rather, it presents in a "sellable" your info, in such a way that the media publish it, because who specializes in writing wrestling can not leave just like that of a note relevant when competition self publish it. In order to present readers a full and prompt information, which translates into sales, publishers issued to AAA, a company that, instead of filling out paid advertisements to "motivate" the publication notes, or to buy the reporters with "chayotazo", is dedicated to your business: producing content.

Let's put an example: the politics of boycott that has been done against CMLL Triple A every time it hits the City last March, AAA said they would return to Juan de la Barrera. The CMLL, in response, decided to launch a poster flamboyant all-in bet and which Shadow uncovered the cat. To compete with a sign made by local AAA by much smaller, and after a momentous event (King of Kings), the CMLL wrestler slaughters a great career and forged in their ranks. In contrast, AAA had to Heavy Metal, the brother of the fallen (who was defeated in a humiliating manner, familiar with his own key, the house). In this case, having programmed the CMLL struggle bet, it was expected that the public response to his role would be considerable, yet this company returns to use paid advertising and "squash" to ensure success, as if they were not able to conceive can beat AAA ever, even in an unequal battle, where PAP was not making a Triplemania or anything like that, and presented in a location where the location could hardly have affected the already very poor entries Arena Mexico. "There was a need to sacrifice the Cat that night? Probably not. Was there need to spend on paid advertising everywhere, including the covers in magazines, despite having already announced the fight masks? Obviously not. But when an organization becomes an irrational attitude modus operandi, it is difficult for such an organization to stop acting irrationally and in the For a company doing a job that is seen by the public ridicule is inevitable.


Both behaviors, throwing published billetazos to leave and end the career of a star each time for AAA by the DF, only reveal what the CMLL is intimidated by the mere proximity of AAA. , is normal. Since 1992, some esquina de la Doctores,  no se duerme con tranquilidad.